FRACTIONAL CMO,
MAXIMUM IMPACT
I help B2B Startups and Scaleups drive profitable top line growth by increasing demand, maximizing ROI and decreasing CAC as a Fractional CMO.
Sound Familiar?
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You don’t know if marketing is producing results.
You don’t have end-to-end tracking set up. You want to be able to tie campaigns to revenue and amplify the best performing ones.
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Your demand gen is not consistent or predictable.
Some months are great, some months are not. You want demand to be more consistent for your sales team.
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You don’t know where to start.
You know you’re ready for growth, but you don’t know where to start, who to hire, and where to spend time and money to grow efficiently.
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You don’t have a comprehensive marketing strategy.
You’re just doing random acts of marketing and aren’t working from a solid game plan.
Meet Your Fractional CMO
Sarah Schariest, MBA
✓ Expert in B2B startup marketing for SaaS and Services companies that want to grow fast and responsibly.
✓ Industry expertise: B2B fintech marketing and B2B healthcare technology marketing
✓ Experience leading revenue-driven marketing teams from $0-$20M and from $20M-$250M ARR, both bootstrapped and VC/PE-funded.
✓ Experience leading rebranding efforts and creating brands from scratch.
✓ I believe great marketing is all about understanding your customer and their pain points.
✓ My goal is to build you a high-performing marketing system and team that drives predictable and repeatable revenue.
“As the CEO of Corvee, I have had the pleasure of working directly with Sarah for the past 3 years, and I can say without hesitation that she has been a driving force behind the success of Corvee. Sarah's strengths in demand generation, website building, rebranding, and project management have played a key role in the growth of our business. Sarah's thorough and well-thought-out approach to budgeting, along with her top-notch reporting skills in Salesforce and Tableau, have been crucial in helping our executive team make informed decisions about our GTM. Her willingness to learn, adapt, and tackle new challenges with a growth mindset is a true testament to her character.”
Andrew Argue, CPA
CEO & Cofounder, Corvee
Get Big Results on a Fractional Basis
For many B2B SaaS companies, hiring a full time CMO or VP of Marketing isn’t feasible, either due to financial constraints or lack of need for a full time hire. A Fractional CMO for B2B startups is a best-of-both-worlds scenario where you get access to the strategic leadership you want and need on a fractional basis, for a fraction of the cost of a full time executive. Interested in learning more about my services?
What does a Fractional CMO do?
→ A B2B Startup Fractional CMO is a part-time executive who functions just like a full time CMO would. They are responsible for all of your marketing results, and manage your marketing team day to day.
→ A great B2B SaaS Fractional CMO will create a comprehensive marketing plan to achieve your lofty goals, experiment with new campaigns regularly and make sure your team is performing and happy.
In other words…
✓ Builds a comprehensive marketing strategy
✓ Establishes KPIs and reporting so you know what’s producing results, and what isn’t
✓ Defines positioning and messaging
✓ Creates an ideal marketing and sales systems map
✓ Determines which campaigns and channels are most profitable for your business
✓ Leads the marketing team, including weekly sprint planning and review calls
✓ Hires marketing vendors, employees, and contractors to execute
✓ Creates systems and processes for your team to follow
✓ Helps to select marketing technology to implement
✓ Works with your sales leader to close any gaps
✓ Helps your business grow long term with the least amount of financial risk
✓ And when the time is right, helps you vet and hire a full time CMO or VP of Marketing
“Sarah was instrumental in developing executable marketing plans and ensuring the team was on track to meet or exceed the plans throughout the years. She constantly brought new ideas to the table for lead generation, sales enablement and streamlining processes within the department. She strives to work smarter and always looks for ways to make a big impact.”
Rick Von Pusch
Chief Revenue Officer, ModMed
Let’s Work Together
15 Minute Call
Schedule a quick call to see if a Fractional CMO is right for your business.
Strategy Session
After that, we’ll have a longer call to dive into your business needs. I’ll share next steps and a proposal.
Marketing Transformation
In the first 30 days of working together, you’ll have a comprehensive marketing strategy and the leader to execute it for the next 3-6 months.
How do you know if you need a Fractional CMO?
✓ You don’t have anyone managing your marketing team, or worse, YOU are managing them.
✓ You don’t know what’s working and what isn’t.
✓ You don’t have clear KPIs or reporting for your marketing campaigns.
✓ You don’t think you’re ready to hire a full time marketing executive, but you know the team needs an energetic marketing leader.
✓ You have no or limited marketing, rely on referrals or tradeshows only, and don’t know where to start.
✓ You are spending too much time on marketing, and not enough time being the CEO.
✓ You just need help!
Get the Marketing Expertise You Need to Grow Your B2B Startup Profitably
Delegate your marketing strategy and results to an expert to see increased demand, ROI and revenue on your marketing efforts.